Sometimes, so are two companies better than one. That's the philosophy behind an agency-of-collaboration. And it's why we are happy to work closely with a client's in-house group, or even other partners who work closely with our clients. No big egos here. Just what works best for you.
That's why our marketing and advertising philosophy has changed from an agency-of-record model to an agency-of-collaboration model. We do what we do best, and for everything else, we find and work with best-in-class partners to further our clients' brands. The key point is: we still manage the brand and the relationship, so our agency-of-collaboration model is both seamless and effortless for our clients.