Whether you’re a new advertising and marketing client, or one of our many long-term clients, we always start with our Insights phase. It’s our in-depth look at your brand, your industry, your target—anything and everything we can learn about your business and then some. And while our method is customized for each and every client, our core research process starts with Account Planning and includes the following: Secondary and Primary Research, Interviews, Groups, Ethnography, Forums, Surveys, and more.
The bottom line is: we meet, talk, follow, and study your customers in an incredibly deep and extensive way. We find out what's relevant to them about your industry, your competition and your brand. And then we develop a custom marketing and advertising strategy that best fits your individual needs.
Once the research is complete, we move on to Strategy, where we take an in-depth look at your media, developing a Media Plan to best reach your target audience, as well as a Communications Plan that takes your marketing to the next level.
Then we define what the right thing to say is for your brand or business. We call it the One Thing. The One Thing that's relevant to your customers, true to who you are, and can be delivered at every customer touch point. This One Thing is shared with our Creative Department to create and tell your story in a emotional, compelling way.
Nowadays, with consumers in control, engaging both new and existing customers with a single-focused message has become more and more complex. But it’s what you have to do to build deep, long-lasting relationships with your target audience.
So the advertising for our clients is designed to engage in an emotional way—to cut through the clutter, straight to the heart. What’s more, we make sure it’s distributed across as many touch points as possible—from digital and social to video and print—to reach people you’ve never been able to before.
While the digital world has made reaching customers more complex than ever before, it’s made measuring even easier. And there’s nothing we like showing our advertising clients better than results.
So we track and measure almost everything we do. And we offer a real-time analytics platform that lets our clients see the data and results in a clear, easy-to-understand dashboard.
What’s more, because of our agency-of-collaboration philosophy, we’re more than happy to put any marketing or advertising data you have, from any department or partner, in the same dashboard—so we can compare, contrast, and offer real-time insights to have a positive effect on everything you do.