Littlefield Logo

Ditch
Witch

We're In This
Together.

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100+ worldwide dealers.
One cohesive story.
Challenge:

Ditch Witch® has over 100 independent dealerships throughout the world who sell their equipment. The struggle has always been that the dealers—not Ditch Witch corporate—control the relationship with the customers and, all too often, the messaging from Ditch Witch. Therefore, corporate found it incredibly challenging to tell a cohesive story throughout the distribution channel, as dealers would constantly use their own words, not Ditch Witch corporate’s, to communicate the voice and benefits of the brand.

Solution:

To continue a strong push strategy through the Ditch Witch dealerships and promote the strong relationships the dealers have with their customers using the “We’re in this together” messaging—a huge benefit versus the competition. But, on top of that, use available digital and social channels to go directly to the end user with strong, consistent messaging to build deeper, more long-lasting relationships with our customers. This pull strategy, coupled with the ongoing push strategy, would work twice as hard as just selling product through the distribution channel. Just as important, it would allow us to tell our story the way we wanted it told and to ingrain our singular, consistent message into the minds of potential customers throughout the industry.

+
25
%
Unique Web Visits
12 straight months with year-over-year increase
DW Website
Branding ad
Branding ad
Safety Product ad
Safety Product ad
JT30 Product ad
JT30 Product ad
JT25 Product ad
JT25 Product ad
DitchWitch YouTube
DitchWitch Instagram Followers
17000000
+
Customer Reach Via Social Media past 12 months
10 to 1
vs. Main Competitor
DitchWitch Facebook Likes
DitchWitch Twitter Followers
Certified Training Program
Certified Training Program
SK752 Product Brochure
SK752 Product Brochure
JT25 Product Brochure
JT25 Product Brochure
50
+ Hours
Video Played Per Day
Average on YouTube
DitchWitch Jose Moraga Teams Up With Ditch Witch Central California
60000
+
Video Views Per Month
Average on YouTube
DitchWitch SK850 Footings Machine
DitchWitch JT25

Ditch Witch has been with Littlefield the past 14 years. We consider them a partner in our brand and a major contributor to the growth of our business.

Shan Kirtley, Ditch Witch Vice President of Sales and Marketing
DitchWitch Apex Directional Drilling
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