Littlefield Logo

Ditch
Witch

We're In This
Together.

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100+ worldwide dealers.
One cohesive story.
Challenge:

Ditch Witch® has over 100 independent dealerships throughout the world who sell their equipment. The struggle has always been that the dealers—not Ditch Witch corporate—control the relationship with the customers and, all too often, the messaging from Ditch Witch. Therefore, corporate found it incredibly challenging to tell a cohesive story throughout the distribution channel, as dealers would constantly use their own words, not Ditch Witch corporate’s, to communicate the voice and benefits of the brand.

Solution:

To continue a strong push strategy through the Ditch Witch dealerships and promote the strong relationships the dealers have with their customers using the “We’re in this together” messaging—a huge benefit versus the competition. But, on top of that, use available digital and social channels to go directly to the end user with strong, consistent messaging to build deeper, more long-lasting relationships with our customers. This pull strategy, coupled with the ongoing push strategy, would work twice as hard as just selling product through the distribution channel. Just as important, it would allow us to tell our story the way we wanted it told and to ingrain our singular, consistent message into the minds of potential customers throughout the industry.

+
25
%
Unique Web Visits
12 straight months with year-over-year increase
DW Website
Branding ad
Branding ad
Safety Product ad
Safety Product ad
JT30 Product ad
JT30 Product ad
JT25 Product ad
JT25 Product ad
DitchWitch YouTube
DitchWitch Instagram Followers
17000000
+
Customer Reach Via Social Media past 12 months
10 to 1
vs. Main Competitor
DitchWitch Facebook Likes
DitchWitch Twitter Followers
DitchWitch Digital Display
Digital Display
Certified Training Program
Certified Training Program
SK752 Product Brochure
SK752 Product Brochure
JT25 Product Brochure
JT25 Product Brochure
50
+ Hours
Video Played Per Day
Average on YouTube
DitchWitch Jose Moraga Teams Up With Ditch Witch Central California
60000
+
Video Views Per Month
Average on YouTube
DitchWitch SK850 Footings Machine
DitchWitch JT25

Ditch Witch has been with Littlefield the past 14 years. We consider them a partner in our brand and a major contributor to the growth of our business.

Shan Kirtley, Ditch Witch Vice President of Sales and Marketing
DitchWitch Apex Directional Drilling
Next Case Study

Grasshopper
Mower

Committed To The Cut.

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Grasshopper Worker
Reach A New Generation
Of Lawn Enthusiasts.
Challenge:

For decades, Grasshopper has manufactured the best riding mowers on the market. Their belief was based on the adage, if you build the best mousetrap, people will come. And they did. In droves. But then the world changed, and the next generation of lawn enthusiasts couldn’t be reached in the same way, or found in the same places. So Grasshopper came to us looking for new ways to reach these lawn enthusiasts who were living deep in the digital world.

Solution:

A major refresh of the brand that would not only make an emotional connection with the target audience, but be delivered across many touch points throughout both the traditional and digital world to build deep, long-lasting relationships with customers in ways Grasshopper has never been able to before. The campaign included traditional elements like print and POS, and a digital push that included display, SEM, video content, and much more. Within two months of launch, results were not only noticeable, but were already having a major impact on sales.

Grasshopper Mower Video 1
Video Thumbnail
Grasshopper Mower Branding Ad 1
Branding Ad
Grasshopper Mower Branding Ad 2
Branding Ad
Grasshopper Mower Branding Ad 3
Branding Ad
Grasshopper Mower Branding Ad 4
Branding Ad
Branding Ad
Grasshopper Mower YouTube Views
78000
+
Video Views
Per Month Average
on YouTube
Grasshopper Mower Mobile Ads
Mobile Ads
Grasshopper Banner Ad
Banner Ad
Next Case Study

BOK
Financial

Long Live Your Money.

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BOKF Image
Seven Brands. Seven States.
One Singular Message.
Challenge:

With BOK Financial, we weren’t just advertising one brand, we were advertising seven different brand names in seven different states—Oklahoma, Missouri, Arkansas, Texas, Colorado, Arizona, and New Mexico. Furthermore, BOK Financial had four very different lines of business: retail, wealth management, commercial, and small business. The challenge was: how do you find one singular message that works for all audiences and for all seven different bank brands?

Solution:

The main outcome of our discovery process isn’t finding the differences for target audiences and such; it’s finding the similarities. And for the BOK Financial brands, the discovery revealed that the target members who would find the brand most appealing were those who were focused on long-term financial goals but still wanted to enjoy “today.” They were coined “Fiscally-Fit Marathoners” and made up around 50% of the population. But they were also defined by their mindset, not just their demographics. Our media group dug deep to find where we could best connect with this target, and the tagline Long Live Your Money was developed and launched for all seven brands.

FindYourRetirement.com
Business Life Moments TV
BOK Personal Life Moments TV
Personal Life Moments TV
BOK Backyard Pool Preroll
Backyard Pool Preroll
BOK Bathroom Remodel Preroll
Bathroom Remodel Preroll
BOK Home Remodel Preroll
Home Remodel Preroll
Auto Loans Preroll
BOK Succession Planning: Passing On Your Legacy
Succession Planning Video
BOK Deciphering Hedging
Deciphering Hedging Video
BOK 5 Essential Documents to Protect Your Wealth
5 Documents to Protect Your Wealth Video
BOK Digital Banking
Digital Banking Video
BOK Print Ad
Print Ad
Next Case Study

Head
Country

Where America
Comes Together.

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How We Made An Aging Brand Relevant Again.
Challenge:

Head Country was a beloved Oklahoma brand with a dated look and no real brand story—except the fact that it had been around in Oklahoma since 1945. Our assignment was to update the brand look and messaging to be current and relevant and to tell a story that would be emotionally engaging to those who had never heard of Head Country BBQ.

Solution:

Find the “One Thing” for Head Country that was true to who they were and relevant to the target audience. Then share that story in as many places and ways possible—with a limited budget—to reach more people, more often, for longer periods of time. The theme “Where America Comes Together” was developed as a way to communicate how barbecue brings family and friends together in deep, meaningful ways and how Head Country could play a major role in making these experiences extra special.

+
57
%
Unique Web Visits
Head Country Web
Video Thumbnail
Dinner Party Preroll
Video Thumbnail
May BBQ Month Preroll
Head Country Video — Pool Cheers
Swimming Preroll
Head Country Enjoy Summer Video
Enjoy Summer Preroll
Head Country Social Media Video
Social Video
Head Country Print Ad
Print Ad
Head Country Banner Ad
Banner Ad
17000000
+
Customer Reach Via Social Media Over 12 months
Head Country Facebook
Facebook
Head Country Instagram
Instagram
Head Country Twitter
Twitter
Head Country Food Truck
Food Truck
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