Reimagined

Through our research, we started with a better understanding of Grasshopper’s target audience—a group that absolutely loved their yard and found great joy in maintaining it…so much so that they were willing to spend premium dollars for a super-premium machine. We called this target audience “the discerning landscaper.”

As a way to tap into this joy, we created #MowDay. A fun, engaging way to show the joy, pride, and love our target had each and every time they mowed their yard. This campaign has the legs to run in traditional channels as well as digital, with both video and still images. This helped Grasshopper Mower capture the imagination of their customers like never before, and own the idea #MowDay throughout the entire industry.

Take a look at the work. We couldn’t be more proud of it.