AirWise was a startup commercial drone company that came to us with just a name…and a product that wasn’t even fully developed. Their request? Help us create a brand from scratch—logo, colors, tagline, messaging, website, etc, etc, etc, that instantly makes us look like a credible brand in a crowded marketplace.
What made this exciting branding project a tad easier was, they truly had a competitive advantage—they were the first commercial drone company to create both the hardware and the software to work together, making it incredibly easy for any company to add, operate, and share their data throughout their entire organization.
We first created the logo and tagline—Expertise made easy. Next was a brand look and feel that included a trade show booth, collateral, videos, a WordPress site for learning about hardware and software, and a Shopify site for purchasing all of their products.
The end result: A launch that greatly exceeded their expectations and acceptance within the industry as a legitimate brand that customers could trust
"Littlefield helped build our brand from the ground up. Once the marketing strategy was set, their outside-in perspective proved very valuable as we went to market in a very competitive technological space."Zac Clark