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Our
Proven
Process

Four simple, yet powerful, steps: Insights, Strategy, Storytelling, and Measurement. It’s what we do for each and every client, and it’s how we get the results we do time and again.

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1
Insights

Our proven process starts with Insights, and whether it includes primary or secondary research, interviews, groups, ethnography, forums, surveys, or more, it’s customized for each and every brand to get an in-depth look at your company, your industry and your target—to find out what's most relevant to your customers, your competition and your brand. Then we use these insights to develop a marketing and advertising strategy that best fits your individual needs.

2
Strategy

Once the research is complete, we move on to Strategy, where we take an in-depth look at your target audience, developing a Media Plan to best reach your potential customers, as well as a Communications Plan that takes your marketing to the next level. Then we define what the right thing to say is for your brand or business. We call it the One Thing.

The One Thing that's relevant to your customers, true to who you are, and can be delivered at every customer touch point.

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3
Storytelling

Nowadays, with consumers in control, engaging both new and existing customers with a single-focused message has become more and more complex. But it’s what you have to do to build deep, long-lasting relationships with your target audience.

So the advertising for our clients is designed to engage in an emotional way—to cut through the clutter, straight to the heart. What’s more, we make sure it’s distributed across as many touch points as possible—from digital and social to video and print—to reach people in ways and in places you’ve never been able to before.

4
Measurement

While the digital world has made reaching customers more complex than ever before, it’s made measuring much easier. And there’s nothing we like showing our clients better than results.

So we track and measure almost everything we do. And we offer a real-time analytics platform that lets our clients see the data and results in a clear, easy-to-understand dashboard. What’s more, we’re more than happy to put any marketing or advertising data you have, from any department or partner, in the same dashboard—so we can compare, contrast, and offer real-time insights to have a positive effect on everything you do.

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