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May 25, 2017

Ad Agency, In-House Agency, or Both?

Complement Your In-House Team with an Outside Ad Agency

There are a number of valuable ways you can boost your marketing and advertising efforts. One in particular that we’re fond of is bringing in an outside ad agency to help supplement your in- house team. Obviously, we’re a bit biased when it comes to promoting the advantages of having an outside ad agency. However, we successfully collaborate with several in-house marketing departments and have learned how to effectively leverage each teams’ respective strengths to best promote our clients’ brands.

Which is to say, we know what unique benefits we bring to the table that add value.

The Right Experience and Skills

When you hire an agency, you are hiring the right experience and skills. According to HubSpot, 19% of companies say their top marketing challenge is training their team, and 17% say it’s hiring top talent. Ad agencies, on the other hand, are built on attracting and hiring top-tier professionals for each position. In other words, each person who works on your brand is an expert in his or her respective position. Having a specialist do each of these jobs eliminates the need for training and allows for better work.

An Outside-In Perspective

While it’s important to have strong, internal knowledge of your brand, there’s also real value in having an outside-in point of view that can help introduce new ideas. Agencies are able to give the audience’s perspective, because they are not influenced by internal bias and can point out areas of improvement and missed opportunities.

Access to the Latest Technology

According to HubSpot, 25% of companies surveyed reported difficulty in identifying the right technologies for their needs. Agencies research and invest in the best marketing tools that give access to top industry research and analytical data. It’s important to have the right tools that allow you to monitor and track a campaign’s success. Not only do agencies invest in the right technologies, but also the people who understand how to use the tools and interpret the data.

Staying Current with Marketing Trends

We live in a digital world that is constantly evolving, making it more critical than ever to stay up- to-date with current trends. According to a report by Capgemini, it was found that over 90% of companies lack relevant digital skills, and only 4% of companies are ensuring their training efforts are aligned with their overall digital strategy. To stay competitive, agencies are dedicated to constantly researching and incorporating new digital trends and technologies so the work they bring to the table is fresh and innovative.

Creativity

Agencies invest in truly creative people. In Adobe’s whitepaper Digital Marketing’s Creative Promise, they stated that “highly creative marketing campaigns can uplift business results by 50%,” as well as, “companies that foster creativity are 3.5 times more likely than their peers to achieve revenue growth of 10% or more.” Creative people aren’t easy to find, which means the marketplace for talent is wildly competitive. Agencies are always working to foster and improve creative excellence to continue to grow their clients’ businesses. A 2014 study by the Association for Data-Driven Marketing and Advertising found that “creative brand campaigns are far more effective than short-term response campaigns in generating sales and profits.”

So there you have it, the advantages of having an outside ad agency. Like we said, we’re biased. But then again, there’s real benefit to the bias.

About Littlefield
Based in Tulsa, Oklahoma, Littlefield Agency has been helping regional and national companies grow their brands and businesses since 1980.
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