Apache Casino Hotel
Your Happy Place

Challenged to adjust Apache's branding in order to reflect their overhauled casino and hotel, we dug deep into the minds of their target audience and found that friendliness and a contagious, winning spirit are essential pieces to Apache's success. Not to mention, the upgraded property—including four dining and drink areas, live music, a 3.5-star hotel, and slots and table games—offers its customers the chance to have a complete, packaged getaway in just one stop. We aimed to focus Apache's messaging on those who just need to get back to their happy place, and positioned the casino and hotel as that exact type of paradise.

Embedded thumbnail for Apache TV: Elevator
Apache TV: Elevator
Embedded thumbnail for Apache TV: Meeting
Apache TV: Meeting
Embedded thumbnail for Apache TV: Doctor's Office
Apache TV: Doctor's Office
Apache Outdoor: Jackpots
Apache Outdoor: VIP
Apache Outdoor: High Five
Apache Casino Hotel T-shirt