How Do You Launch A New Product That's Actually Seven Years Old?

Grasshopper could have easily launched a good stand-on mower in 2016, just like all their competitors did. But for Grasshopper, good wasn’t good enough. They wanted to guarantee it lived up to the incredibly high standard set by both their MidMount and FrontMount mowers, so instead spent years perfecting every little detail. When it came time to finally launch in 2023, we leaned into the reason it took so long—the details, that take time to perfect, are what make Grasshopper mowers the best in the industry.