Interactive Director


is on the digital frontlines.

Roop added another layer of talent to the agency when he joined Littlefield early in 2012. With him he brought an enormous amount of real-world digital experience—with his biggest claim to fame as being a key player in helping move ESPN from a traditional TV brand to a powerhouse on the web. Other credits include developing and managing websites for big brands like the Breeders’ Cup and the LPGA. Since joining Littlefield, he’s been a key catalyst in not just web development, but in growing our content management and social chops with all of our brands.

When he isn’t working, chances are Roop can be found at a neighborhood comic book store, scouring shelves in the ongoing search for the first appearance of Spider-Man, and his personal Holy Grail—Amazing Fantasy No. 15.


About My Photo
"I own a rather sizable comic book collection. This issue of Amazing Fantasy from 1962—the first appearance of Spider-Man—is one of my most coveted and I hope to someday add to that collection."

Words I Live By
"Send lawyers, guns and money ..." - Warren Zevon

He's insanely good at Rock Band (lead guitar).

Experience Includes:

Ditch Witch, BOK Financial, Head Country BBQ, Nordam, Webco, Choctaw Nation, Wal-Mart, ESPN, The Outdoor Channel, LPGA, various organizations within the horse racing industry, including the National Throughbred Racing Association and Breeders' Cup, and vitamin and supplement clients.