The next evolution of marketing—Account-based marketing—is finally becoming a core part of B2B marketing strategies. Be one of the first in your industry to implement and embrace it, and be the one of the first to reap the rewards.
So what is it? It’s a go-to-market strategy targeting certain accounts with a synchronized, continuous set of marketing and sales activities (Gartner Research, 2020). In simple terms, it is a strategic approach where marketing and sales teams align their efforts to identify key audiences and turn them into customers. According to a Marketo 2020 report, companies that use ABM become 67% better at closing deals. Now we’re talkin’.