Account-based marketing: Creating meaningful engagements with your B2B target audience

The next evolution of marketing—Account-based marketing—is finally becoming a core part of B2B marketing strategies. Be one of the first in your industry to implement and embrace it, and be the one of the first to reap the rewards.

So what is it? It’s a go-to-market strategy targeting certain accounts with a synchronized, continuous set of marketing and sales activities (Gartner Research, 2020). In simple terms, it is a strategic approach where marketing and sales teams align their efforts to identify key audiences and turn them into customers. According to a Marketo 2020 report, companies that use ABM become 67% better at closing deals. Now we’re talkin’.

Download this white paper on ABM to get all the profitable details.

Account-Based Marketing: Creating Meaningful Engagements With Your B2B Target Audience

LIKE THIS ARTICLE?

Share on Facebook
Share on Twitter
Share on LinkedIn
Email

MORE INSIGHTS FROM LITTLEFIELD

Game changer: how AI is simplifying persona creation for marketers

POV

How AI is simplifying persona creation for marketers

The missing piece in your B2B marketing plan: how a CRM can drive growth

POV

The missing piece in your B2B marketing plan: how a CRM can drive growth

hy your new website is just the first step in your B2B online marketing strategy

POV

Why your new website is just the first step in your B2B online marketing strategy

Let's Do This