It’s a new year, which means it’s time for Littlefield Agency to place our B2B digital marketing bets for 2023. We talk about these weekly on our podcast—but wanted to get them in writing here as we all know how quickly this new year will fly! Here we go, your digital marketing trends that your B2B brand will want to consider for 2023:
B2B buyers expect a personalized experience. Personalizing your marketing efforts, including email campaigns and website experiences, can help improve conversions. This was Trent Guyer’s biggest bet for the year ahead when he was on the podcast with us in December. We think he’s spot on, which is why this is our number one bet of 2023.
Video is a powerful marketing tool, and it’s only going to become more important in the coming years. Consider using video to explain complex concepts, demonstrate products, or share company culture. Remember, behind your B2B buyer is a human who wants to FEEL emotion. Video is a key component in tapping into those human feelings.
AI can help B2B companies automate and optimize various marketing tasks, such as lead generation and customer segmentation. The segmentation piece is big here and plays well to our first point regarding personalization.
ABM is a targeted, personalized marketing approach that focuses on specific accounts rather than a broad audience. This can be especially effective for B2B companies looking to reach key decision makers. ABM has been all the talk the last five years, and we are seeing some B2B clients capitalize. This isn’t going away, so the sooner you jump on the ABM train, the better.
B2B buyers rely on content to educate themselves and make purchasing decisions. Developing a strong content marketing strategy can help you build trust and establish yourself as a thought leader in your industry. Content will continue to be king—whether video, blogs, podcasts, or whitepapers, it proves to your prospective customer and current customers that your B2B brand is the expert and instills confidence as they work through their buying decisions.
Social Media Marketing
Social media can be an effective way to reach and engage with B2B buyers. Consider using social media to share company updates, industry news, and thought leadership content. Take an omni-channel approach here. Your followers on LinkedIn are digesting different content than your audience on TikTok or Instagram. This ties into your content marketing strategy as mentioned above. Don’t be lazy and re-post the same content across all platforms. Those few extra minutes to think through your content strategy per each social media platform is crucial.
If you’re successful with the above these next twelve months, your 2023 will prove fruitful for your B2B brand. Those moving pieces, when working together, become the symphony that your brand loyalists and future loyalists will love. So here’s to personalization and content—we can’t wait to see it come to life.