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Staying ahead of the curve: Media buying trends for 2023

What can you expect in the fabulous world of media buying this coming year? Plenty as it turns out.

Continued Growth of Programmatic Media Buying

Programmatic media buying, which uses automated algorithms to purchase ad space in real-time, is expected to grow exponentially over the next few years. Companies are investing in programmatic technology to gain data-driven insights into their target audiences and optimize their campaigns accordingly.

Increased Focus on Mobile

As mobile device usage continues to rise, companies are increasingly looking to mobile advertising as a way to reach their target audiences. As of August 2022, 62.06% of all website traffic comes from people using mobile devices. That number will only grow.

Programmatic Advertising

Programmatic advertising has become increasingly popular in recent years and is likely to become even more prominent in the coming years. Programmatic advertising allows brands to target specific users with precisely tailored ads, providing more personalized experiences for consumers. As more brands take advantage of this technology, it’s likely to remain a major factor in media buying for the foreseeable future.

Video Advertising

Video advertising has become an important part of digital marketing, and its importance is likely to grow even further over the coming years. This is an area where B2B advertisers can particularly benefit, as video ads tend to be more engaging and memorable than traditional display ads.

Social Media Advertising

Social media advertising continues to be essential for B2B brands, and its importance is expected to continue growing in the coming years. By taking advantage of social media advertising, brands can reach large, highly targeted audiences and use the platform to engage with their customers in meaningful ways.

In addition to social platforms like Facebook, Twitter, and Instagram, marketers should explore new channels, such as Snapchat and TikTok, which are growing in popularity among younger audiences. There are plenty of channels to find your audience and make connections with like never before.

Voice Search

Voice search is becoming increasingly popular, and it’s expected to have a major impact on media buying in the coming years. Companies will need to optimize their campaigns to ensure they’re taking advantage of this growing opportunity.

Data-Driven Insights

Data-driven insights are becoming increasingly important when it comes to understanding target audiences and adjusting campaigns accordingly. By collecting and analyzing data on customer behavior, marketers can gain valuable insights that can help them make better decisions when it comes to media buying.

Advanced Targeting

Advanced targeting, where ads can be tailored to reach specific audiences or be shown exclusively in certain geographical locations, is becoming ever more popular. As brands become more familiar with this technology and its potential, it’s set to become an important part of media buying during the next few years.

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