Grasshopper Sequential YouTube Work

Extend #MowDAY To New Media Channels Without Losing What Makes It Special. In order to more effectively reach our audience, the media mix called for YouTube Sequential Videos. In order to actually connect with them, YouTube called for #MowDay. https://youtu.be/-atiXyHZxEg #MowDay – YouTube The Bond of Man and #MowDay #MowDay – YouTube King of Comfort […]

Grasshopper Mowers Mowday TV

Owning #MowDAY For An Entire Industry Through our research, we started with a better understanding of Grasshopper’s target audience—a group that absolutely loved their yard and found great joy in maintaining it…so much so that they were willing to spend premium dollars for a super-premium machine. As a way to tap into this joy, we […]

Grasshopper Mowers Stand-On Launch

How Do You Launch A New Product That’s Actually Seven Years Old? Grasshopper could have easily launched a good stand-on mower in 2016, just like all their competitors did. But for Grasshopper, good wasn’t good enough. They wanted to guarantee it lived up to the incredibly high standard set by both their MidMount and FrontMount […]