Littlefield Agency is pleased to announce Tom Phenicie’s promotion from media coordinator to digital media buyer.
During his first year at the agency, his attention to detail helped clients’ campaigns meet and measure goals throughout his execution of data-driven decisions within the media buying process.
Within his new role as a digital media buyer, Phenicie oversees the launch and implementation of campaigns, conducts A/B testing and optimizes marketing efforts for all clients.
“Tom is an integral part of our media team,” said Chris Kizer, director of media and analytics at Littlefield Agency. “It’s easy to get lost in all the data, but he does a great job optimizing the complex campaigns we manage for our clients.”
“Tom’s been here for one year, but it’s as if he’s been part of our team for years,” said Sam Littlefield, president and CEO of Littlefield Agency. “He’s done such a great job—he has earned this promotion, and I can’t wait to see him continue to grow in the years to come here at the agency.”