BIG NEWS on Little Talks this week—Courtney Roberts, our own Senior Art Director, is making her podcast debut! After 14 years at the agency, she’s finally stepping up to the mic to discuss something that’s transforming the industry: AI in visual creation.
Courtney and the gang explore how AI-powered tools are changing the way brands create visuals—from expanding images beyond their original boundaries to using tools like Opus for editing quick, engaging short-form videos. While AI can accelerate the creative process and, in some cases reduce costs, it also presents its own challenges—such as the risk of producing generic, uninspired designs. However, if AI can help a designer reach 80% of the final product, it also can help leave more time for human designers to refine that critical final 20%, making their contributions even more impactful.
Tune in to discover how we’ve seen AI applied to everything from images to video in the marketing world.
–Brandon, Courtney, Sam, Roop, Claud & Brenda
