Sam’s in Paris (France, not Texas) this week, so Claudia steps in to join Roop at the table for a “Claudcast” continuing to cover their recent trip to HubSpot’s INBOUND marketing conference in San Francisco. This week’s topic: HubSpot’s newly announced AI-powered products and upgrades. The duo has been able to get hands on with these in the past week and a half, and are have the 411 for you here.
Marketing Studio
HubSpot’s new all-in-one, AI-powered campaign planning and creation workspace that helps teams create content faster, together. The idea is that through this one visual workspace marketers can leverage AI to build strategies and create creative assets from simple prompts, all while stakeholders provide feedback in real-time. Perfect for smaller one to two person marketing teams, probably not enough to replace larger agency tools and talents we already use.
Data Hub
Formerly Operations Hub, the new Data Hub transforms scattered data (think of all the sources and platforms outside HubSpot you have data in right now) into actionable intelligence with AI-powered data management. Combine data, enhance data quality automatically, and activate customer intelligence across your entire HubSpot platform. Roop really liked this one.
Breeze Agents
Last year’s Breeze AI rollout was … fine. This year’s agents upgrade kicks it up several notches.
Breeze Agents are always-on teammates running around your HubSpot account. They work across marketing, sales, and customer service to handle the repetitive stuff while you drive the strategy. A real evolution of the Breeze AI integration.
Smart CRM
Isn’t this what HubSpot is already? Anyway, HubSpot’s new Smart CRM offering unifies structured data, unstructured conversations, and external signals — giving teams the complete context to know what matters and act on it. Our early impressions of this feature (free to all HubSpot accounts!) is pretty positive. Next to Data Hub, this is probably the most useful update or product released this year in our opinion.
Next week, Sam’s back! And we’ll be covering a hot topic these days: AEO (Answer Engine Optimization). How does your content strategy need to change to best help your SEO and your AEO for AI platforms? We’ll have some answers from Sam’s time in Paris and Roop’s time in San Francisco. See you then!
— Claudia, Roop and Brandon
