Only three episodes left for 2025, and as we head toward the end of the year, Sam and Roop chat about something that may at first seem like a major problem (but is really just another opportunity to get your content in front of your customers) … zero-click search.
What is it? Zero-click is when someone searches on Google (or another engine) and gets what they need right on the results page (shopping results, sports scores, answers to their question, etc.), so they don’t click through to any websites. Around 60% of all searches result in zero-click as of today, with that number as high as 77% on mobile. And as AI continues to embed itself in search culture, that number will likely only grow.
Bad news, right? Nope! Listen in as the gang covers this shifting behavior in search and how your website and its content are actually more important than ever.
And next week: Trent Guyer is back for Trent-a-palooza!
See you soon.
—Sam, Roop, Claudia and Chelsea
