MEDIA + ANALYTICS

Reimagine Your B2B Media

Get more than ever from your digital media dollars by reimagining how and where you can best reach your B2B customers. Plus, by tapping into a full range of advertising, design, and marketing services, you can customize your ad creative on the fly as you optimize creative campaigns throughout the year.

The digital marketing and advertising world is always changing—literally every day—and with so many media channels and tactics to choose from, it can be overwhelming.

This is where we come in with 20 years of digital marketing expertise. Using analytics and data-driven insights, we’ll guide you in finding new ways to reach your audience and grab their attention. Even better, as a full-service branding agency, we’ll combine that thinking with creative content uniquely designed for each marketing channel to truly inspire action from your customers.

Services

Media Strategy & Planning

Measurement Planning

Media Buying

A/B Testing & Optimization

Data Strategy

One Department. Not Two.

Unlike most digital advertising and marketing agencies that separate Media and Analytics into separate departments, we make them one. That way, every element is planned and bought with specific KPIs in mind. Even better, we’re talking business KPIs, not clicks, engagement, and soft metrics that are a thing of the past. At least they’re a thing of the past for our agency.

We Actually Optimize.

For too many digital media agencies, they follow the old way of doing things—buy the media, let it run, and report results. Well…not us.

We make sure your real-time marketing data is the cornerstone of the decision-making process. That way, through A/B testing—and mid-flight optimizations—we can ensure your B2B campaigns drive cost-efficient, tangible results month-after-month, not just year-after-year.

We Say We Collaborate, And We Actually Do.

The biggest advantage of being a full service branding agency is, the strategy, content, media, and more are all designed to work together—and to be measured against the same KPIs. So not only does the strategy and work align, but we have a better ability than most marketing or media companies to actually change content on the fly to get better results for our clients, ultimately making sure your media dollars go further than ever before.

It’s pretty incredible to have a marketing partner that so seamlessly blends media and analytics with strategy and creative. When all of our digital marketing and advertising dollars are truly working together—creating content and optimizing it throughout the year—we’ve got hard-core numbers to share with the C-Suite. Proving what we’re doing in the marketing department is truly working.

Sean Hubbard

Marketing Communications Manager, Ditch Witch

When we first spoke with Littlefield Agency about digital marketing and media, we saw how much more reach and engagement we could get for our money by tapping into media channels that we’ve never tapped into before. But they’re never satisfied. Always bringing new thinking year after year. More impressive are the real conversions we see on our website and with our dealers.

Trent Guyer

VP Marketing & Digital Strategy, Grasshopper Mower

We’ve been so impressed with the thinking Littlefield’s digital media strategists bring to our B2B brand again and again. Just as important, they’re always measuring results and don’t wait until a quarter is over to optimize our digital media buys. They’re constantly adjusting to make our marketing and advertising dollars go further.