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Notes from a B2B salesman: Scott Loyd

This is it! Our 100th episode (!) of Little Talks, and what better way to celebrate than with a special guest AND announcement that Littlefield Agency has been named one of Ad Age’s 50 Best Places To Work in 2024! Truly an honor. See how we celebrated below.

Our guest this week and Sam go way back (they used to be neighbors!). Scott Loyd is a partner and head sales honcho at Innovative Technology Solutions LLC. ITS specializes in CRACK (no really, listen to the podcast to hear what that actually means), and this week he’s going to share some of his thoughts on sales in the B2B world. We also discuss where marketing can help “soften the beaches” for even the most seasoned salesperson.

And as is beginning to be a tradition when we have a guest on the mics, we enjoy an assortment of libations. 

So smash that play button and get started listening! We’ll see you again next week.

— Sam, Roop, Brenda, Brandon, and Scott

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