Marketers rejoice! Google cookies live!

In this week’s episode, Sam and Roop discuss the bittersweet farewell of our summer interns, Brenda’s big news, and what’s in a John Daly (it’s not what Roop thinks).

Our interns—Tatum, Careena, and Lauren—have been a whirlwind of creativity, even making a TikTok for us that went viral with over 92,000 views! As they head off to new adventures, we can’t help but feel a mix of pride and a touch of sadness. It’s been a fantastic summer with these bright minds, who have added a fresh perspective to our agency.

But the main event: Google did WHAT?? The search and digital ad giant’s unexpected decision to keep third-party cookies (after YEARS of saying they were going away) around a bit longer has sent the digital marketing world dancing in the streets. It’s a pivotal game-changer for marketers everywhere, and this week we break down what it means for you and your B2B brand.

Roop and Sam do their best to explain what this news means, but if you have more detailed questions or need specific advice, feel free to reach out to our in-house expert at the agency, Chris Kizer!

Until next week …

-Brandon, Brenda, Claudia, Roop & Sam

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