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Podcasts: The silver bullet of B2B content marketing

Sam and Roop are back for another episode after an eventful Fourth of July weekend! In the midst of summer, it’s wonderful to take a break and spend time with friends and family. Here at Littlefield, the busy summer makes those moments of relaxation even more cherished.

This week, we’re diving into the world of podcasting and its critical role in bettering your B2B content marketing. Podcasts are incredibly versatile, serving as a foundation for video, text, and social media content, ultimately maximizing your content reach and engagement (just like this blog post!). Sam and Roop discuss the importance of building credibility and trust through consistent, engaging content, sharing success stories and client testimonials that highlight how podcasting has boosted our agency’s visibility and strengthened client relationships.

If you’re thinking about starting your own podcast, we encourage you to take the dive, even if the initial episodes aren’t perfect. Trust us, we’ve come a long way!

Join us next week for an exciting episode featuring B2B photographer John Amatucci—you won’t want to miss it!

– Brenda, Brandon, Claudia, Roop & Sam 

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