Dealer marketing can look really organized at the corporate level and still completely fall apart in the field. A portal gets built, assets get uploaded, launch emails go out… and then a dealer posts an off-brand phone photo five minutes later.
This week, Sam and Roop talked about why that happens. Most dealers are not trying to ignore the brand. They are trying to sell in their market, to their customers, in real time. And when corporate marketing feels too disconnected from that reality, they will find their own way.
That’s why the conversation kept coming back to partnership over control. Better tools help, but the best channel marketing strategies make dealers feel supported, not managed.
Because at the end of the day, the question is simple: are we making it easier for dealers to stay on brand, or easier to work around us?
See you next week for our special Chelsea episode! You won’t want to miss it!
— Claudia, Sam, Chelsea, and Roop
