“Can you knock this out by tomorrow?”
On its own, it’s usually not a big deal. But after the fifth “quick request” of the week, those little asks start adding up.
This week on Little Talks, Sam and Roop talk about the capacity problem facing in-house marketing teams. Between sales requests, trade shows, last-minute projects, and everything in between, it’s easy for strategic work to get pushed aside by whatever feels most urgent.
The conversation isn’t about saying “no.” It’s about making the tradeoffs visible. Every new project takes time away from something else, and the best teams are intentional about what moves forward and what waits.
Because marketing isn’t just producing deliverables. It’s helping drive growth, and that work deserves the time and focus to do it well.
See you next week for more Little Talks!
— Sam, Brandon (!), Claudia, and Roop
