AI has made marketing faster. From writing and research to brainstorming and campaign planning, the tools keep getting better.
But as Sharon Toerek, Owner and Founder of Legal+Creative | Toerek Law, explains on this week’s Little Talks, moving faster also means being more thoughtful about how you use AI.
Sharon joined Sam and Roop to discuss the legal side of AI, including intellectual property, data privacy, and why those conversations can’t wait until something goes wrong.
The takeaway wasn’t that marketers should avoid AI. It was that every team should understand the tools they’re using, establish clear policies, and make sure legal considerations keep pace with the technology.
AI is changing the way marketers work. The companies that benefit most will be the ones that pair innovation with the right guardrails.
See you next week for more Little Talks.
— Claudia, Roop, Shannon, and Sam
