Frequently ASked Questions
Who is Littlefield Agency?
We are a marketing agency that partners with national and international brands who sell to consumer and commercial audiences through a dealership network. While this is most of our clients, we also happen to be experts within the financial institution space.
Are you by chance outside of these industries, but like what we stand for? Bring it on! We work with consumer brands all the time as a great creative outlet, and let’s be honest, in today’s technological age, we can get up to speed very fast via our friend ChatGPT.
Where is Littlefield Agency located?
Our home base is in Tulsa, Oklahoma. We have 10,000+ sq feet in downtown—not going to lie, we are obsessed with our space and love to host our clients at our HQ.
While we’re proud of our roots, 95% of our clients are outside of our state. You can catch us racking up frequent flier miles given we are on a plane often to see our amazing clients.
How often does Littlefield Agency see your clients face-to-face?
Don’t get us wrong, we’re all for a great Zoom / Teams meeting, but face-to-face is the most important thing for our agency. We see some clients nearly every week, some clients once a month, and for our clients a decent plane ride away from Tulsa, we see them a few times a year.
We’re big believers in breaking bread with our clients. Sure, you can have some great conversations over Zoom, but the magic happens in-person. We will see you as often as you want to see us.
What industries does Littlefield Agency specialize in?
You saw this above, but we will elaborate here. We specialize in complex brands within the manufacturing, industrial, building products and financial institution space. The brass tax? We understand longer sales cycles on the consumer and commercial side.
How long do clients work with Littlefield Agency?
We have one client we have worked with for 25 years. We have numerous between the 5–15-year milestone. And some are just getting started with over the last 12 months. Our average client tenure is 8 years, and we take great pride in that.
What makes Littlefield different from other agencies?
Ahhhh, the million-dollar question! Let’s be honest, we’re no different than the thousands of other agencies out there from a service standpoint.
Our biggest differentiator is we are very selective about who we work with. We don’t take on every company who reaches out to us. We’re looking for marketers who want to be pushed (respectfully, of course) and grow in the years ahead.
How do we do this? We have the most talented and competitive group of people here in the Midwest who give a damn about your business. But don’t you worry, we have plenty of fun with your team too!
Who leads Littlefield Agency?
Littlefield is led by President & CEO Sam Littlefield, but he would tell you otherwise.
Sam would tell you the agency is led by the most incredible team of strategists, creatives, and digital experts. With an average tenure of 10 years, our 25-person team guides the agency’s vision and ensure clients always get our best thinking.
Does agency size matter?
To be honest, no. If you hire a 50-person or 100-person agency, that’s great. But guess what? All 50 – 100 employees don’t touch your account.
With our clients, on average, 11 people are part of a client’s business. That means you get 11 all-stars on your account. And these people are here to prioritize your business and brand.
What is this LFG thing about?
Welcome to our core values! To you (and Sam Littlefield) it means Let’s Freaking Go! But to our employees, it’s:
Littlefield Team First
Freaking Go to the Edge
Gotta Adapt or Die
All our clients know our core values, and we take great pride in them. We’d love to tell you more about it.
What services does Littlefield Agency offer?
We provide end-to-end marketing services including strategy, branding, digital, website design + development, creative, video, social, media, and analytics. Whether you need one specific area for a project, or a full integrated campaign, we’ve got you covered.
Does Littlefield Agency handle full funnel marketing campaigns?
Sign us up! This is what gets us out of bed in the morning. From initial research and planning to creative execution and performance tracking, we deliver campaigns that work seamlessly across every channel.
Can Littlefield Agency help with brand strategy?
This is what put us into this crazy business. We dig into your audience, competitors, and unique strengths to create brand platforms that drive awareness and long-term growth.
Our promise to you? You will actually come across different than your competitors.
Does Littlefield Agency create video and multimedia content?
Yes—we have an in-house video team that produces commercials, corporate videos, animations, and more. Video is king, and in today’s chaotic world, now more than ever brands must create compelling advertising.
And you’re in luck because storytelling is at the heart of what we do.
Does Littlefield Agency offer website design and development?
We do. Our websites aren’t just pretty—they’re built to engage, convert, and keep your audience coming back.
Do websites even matter in the age of AI?
We are so glad you asked. ABSOLUTELY!
While your customer is searching differently than they were a few years ago, they still need the information they are searching for whether through Google or the LLM of their choosing.
Can Littlefield Agency differentiate our brand?
If we didn’t, we wouldn’t be doing our job. And once we do, we are always looking at ways going forward to ensure you stay ahead of your competition.
How does Littlefield Agency measure campaign performance?
We measure what matters: from impressions and clicks (soft metrics) to leads to conversions and ROI (hard metrics). Then we translate data into insights you can act on.
Talk to me about actionable analytics.
Don’t you tease us! This is our true differentiator. We merged our media & analytics departments and it’s one of the best things we’ve ever done.
We don’t wait 90 days to make updates to your campaign. If we something off or see something performing very well, we optimize immediately and tell you once we report. Of course, if it’s a big decision we will run it by you, but the key thing is we don’t wait for your marketing dollars to be wasted. In fact, they will never be wasted here at the agency.
Will I get access to analytics and reporting?
Abso-freakin-lutely. Our dashboards and report library are available to our clients 24/7. We report on a quarterly basis in-person, but your account director and our media & analytics team keep you updated in the meantime.
How often does Littlefield Agency review campaign performance?
When we launch a campaign, we are checking multiple times a day for the first couple of weeks to ensure everything is running smoothly. Once your metrics are in a good place across all platforms, we have multiple processes in place for quality assurance checks on a weekly basis leading up to monthly / quarterly reporting.
Does Littlefield Agency help with conversion rate optimization?
If we didn’t, we wouldn’t be in business. We test landing pages, refine calls-to-action, and analyze user behavior to improve your results. It’s as simple (yet complex) as that.
What technology tools does Littlefield Agency subscribe to?
It’s a laundry list of tech, but here are a few of our favorites:
- The Trade Desk
- Kantar
- MRI-Simmons
- Resonate Ignite
- eMarketer
- HubSpot
- Semrush
How is Littlefield Agency using AI in marketing?
What’s AI? LOL – JK!
We use it every day, heck, almost every second. We have a myriad of tools to spark ideas, streamline processes and get up to speed faster than we ever have before for our clients. It helps us move faster and smarter—while keeping strategy and creativity human-led.
^Notice the em dash? We swear that was us humans.
Does Littlefield Agency provide insights on AI to clients?
We do so nearly every week via our agency podcast, Little Talks. If there is something pressing, we often engage with clients immediately via email or Zoom so they are aware of the latest and greatest AI trend.
How does Littlefield Agency balance AI and human creativity?
We use AI to handle the grunt work so our team can focus on the big ideas that differentiate your brand. At the end of the day, you’re not hiring our agency for the minuscule; you’re hiring us for the big ideas that drive your business.
Will AI replace creatives and your agency?
…
What do your clients say about Littlefield Agency?
That they love us, and we are the best agency in the history of agencies!
In all seriousness, our clients consider us as part of their team. You know what the cringiest word in all of agency life is? Vendor. We prefer partner.
Want to hear more from our clients? We’d gladly connect you.
What happens if we’re not a good fit?
We are gut people. We know if the shoe is going to fit or not almost immediately. If we don’t think we will be a good fit, we will steer you in the right direction.
Does Littlefield Agency ever fire clients?
It’s rare, but we have a few times over the years.
We work best with clients who value the talents we bring to the table. If a client loses sight of that, we will have the honest conversation. We give a 90-day heads up, and given the people we are, we would never leave you in a lurch until you find your next partner.
How often can I see the Littlefield Agency team?
The more, the merrier! We really mean that.
While we prefer in-person as often as possible, we have regularly scheduled weekly status calls, so you are in the loop on everything our team is doing for you.
Who works at Littlefield Agency?
We have around 25 employees and we are very intentional with that number. It’s not too small and it’s not too big. You can check out our Agency landing page to see the beautiful and smart humans who make us, us.
What’s your agency culture like?
Ad Age selected us as Best Places to Work in 2024 and 2025.
(mic drop)
How does Enneagram influence the Littlefield team dynamic?
It’s engrained in our culture and so much so that our clients are here for this too. The Enneagram helps us understand communication styles, motivations, and how to collaborate better with each other and our clients.
How does Littlefield Agency celebrate big wins?
Every single employee rings our bell located in the heart of the agency, and you better believe we pop champagne!
Are your dogs welcome at Littlefield Agency?
DUH. Ever have a bad day? A tail wag is the perfect remedy.
Any other thoughts?
If you’ve made it this far, you are AWESOME.
It’s important you know our agency mantra: life’s too short, so let’s go create some marketing magic and have one hell of a time together. LFG!
