Sam Littlefield, CEO and President of Littlefield Agency, was recently featured in Authority Magazine for an article titled “5 Tips for Your B2B Marketing Strategy.” In the article, he chatted about his career as well as shared tips for beating the competition when it comes to marketing for B2B brands.
He emphasized that starting a podcast is a powerful way to boost brand visibility, improve internal morale, and attract quality leads. Littlefield also highlighted the importance of being empathetic, humble, and hungry—qualities that not only have driven his personal success, but also fosters stronger team collaboration. Along with these core values, he advises marketers to continually hone their listening skills, ensuring they understand their client’s needs and constant industry shifts.
Littlefield’s also encouraged B2B marketers to leverage CRM data and adopt new technologies like AI to create more personalized customer experiences. By feeding the sales funnel with smart, data-driven strategies and staying adaptable in a rapidly evolving market, his tips offer a clear roadmap for brands looking to thrive in a competitive digital world.
See the full article and all five of Littlefield’s tips here.
