Chris Kizer, Media & Analytics Director at Littlefield Agency, was recently featured in an article on Taboola.com discussing how B2B brands can identify and advertise to online audiences most likely to buy or take action. These “high-intent users” are valuable because they are close to making a purchase decision, and the right message at the right time can push them over the line into a conversion. The article explored strategies for reaching these individuals and driving them to a brand’s website.
Kizer explained that companies running dynamic creative optimization ads—ads that adapt by showing different images or text based on user behavior—often see improved performance.
“For advertisers with a dynamic feed, adjusting elements like images and messaging based on user behavior can lead to more efficient results,” Kizer said. “Personalization should extend beyond your website and into your digital activations whenever possible.”
He also emphasized the importance of using an omnichannel approach—delivering consistent messages across various platforms such as social media, websites, and other digital environments.
“An omnichannel approach ensures high-intent users experience consistent messaging across all platforms,” Kizer said. “It increases touchpoints with potential customers and provides a truly personalized experience throughout their interaction with your brand.”
