2025 Planning: What’s next for B2B marketing?

It’s that time of year again—2025 planning is upon us! In this week’s episode of Little Talks, Sam and Roop break down upcoming trends you should know to build a successful B2B marketing strategy. How do we know these tactics work? Because successful brands are already implementing them.

Content marketing will play a huge role in 2025 marketing strategies. Blogs, podcasts, and even short-form video all play a role in creating an ongoing dialogue with your audience, inviting them to participate instead of just pushing messaging at them.

Our client Ditch Witch’s new Beyond the Moon podcast is a great example of a tool for engaging both current customers and prospects. By offering value beyond traditional ads, brands can build lasting relationships and create content that keeps people coming back for more.

And BRENDA IS BACK! We are so happy to have her back at the agency! Thanks for listening, and we will see you next week with more from INBOUND24.

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