Question we get ALL THE TIME: How can I close the loop on a lead sent to our dealer network? In this week’s episode, Sam and Roop discuss some solutions to this problem we’ve seen WORK. Proper attribution is key to creating better, more targeted and cost-effective marketing campaigns, so if squeezing more value out of your marketing budget is on your To Do List, this podcast is for you.
When humans are involved, no system is 100% perfect, but from leveraging warranty registrations to customer satisfaction surveys, we have some thoughts on how you can move the needle on knowing when sale is done. It’s a particularly challenging task when your salesforce may be a dealership network outside your control.
So grab your favorite Celsius drink or cup of coffee and join us on closing the attribution loop! And then come back when we discuss the question “Is content marketing really worth it for B2B brands?”
-Brandon, Brenda, Claudia, Roop & Sam
