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Get prepared: Google’s massive core update could affect your SEO

Google is rolling out a March 2024 core update RIGHT NOW that could have a significant impact on your SEO. What is your B2B brand doing to address Google’s latest update? We bring in our resident SEM and SEO expert, Beth Kaiser, to discuss this topic on this week’s podcast.

Let’s settle your nerves now—there’s no need to panic for most of us. While significant, this update isn’t apocalyptic. However, it’s crucial to keep your original content game strong. Google plans to cut down on subpar content by a whopping 40%. And, while this could have some residual effect on all sites as the dust settles, ultimately, it should aid white hat SEO efforts by clearing out some of the black hat clutter.

Beth, alongside Roop and Sam, will break down why Google is shaking things up and share some solid tips to help your marketing team not just get by but actually shine in terms of your B2B website’s SEO efforts. This update is your chance to give your search engine optimization an overdue makeover and improve your rankings in Google’s eyes.

For her first appearance on the podcast, Beth is dropping some serious knowledge. So, tune in and learn about strategic moves that could change the game for your SEO strategy. Thanks for hanging with us, and make sure you catch next week’s episode for more savvy B2B marketing updates and tips.

– Beth, Brenda, Brandon, Claudia, Roop, & Sam

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