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LinkedIn tips to enhance your B2B following

Welcome back to another edition of Little Talks with Littlefield Agency, where Sam and Roop discuss your latest and greatest B2B digital marketing trends and tips. We love this time of year as we gather with clients, and wrap a wonderful 2023 before gearing up for the new year. 

Roop and Sam have really focused on LinkedIn strategies ever since Roop came back from HubSpot’s annual INBOUND conference in September. Today, they share their take on how you can better approach your job title and profile headline on your personal LinkedIn presence. We’ve talked about the importance of sharing thought leadership on LinkedIn before, establishing yourself as a B2B expert within whatever category you are positioned in. Here, we chat about how to give your followers a real glimpse of what you stand for and what your B2B business is all about. Let’s dive in:

The One Thing You’re Not Doing On LinkedIn You Should

Let’s explore the untapped potential of your LinkedIn profile headline and how stuffing it with your B2B brand message can make a significant impact on your presence and connections there.

Roop and Sam encourage you to tout what you believe in and share what area your expertise is in. Are you a “Marketing Director”, or are you a “B2B Marketing Director Powered By Black Coffee That Specializes In Lead Generation and Increased ROI for Company ABC”? See what we did there? It’s nothing too crazy, but gives your followers a glimpse of who you are and what you do that stand out from a boring job title. 

And listen in as we share a bonus LinkedIn tip, answering the question: Is it okay to post personal things on LinkedIn, or should it all be work related? Give it a listen, and we’ll see you next week! 

– Brenda, Brandon, Roop & Sam

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