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Marketing for B2B dealer networks

Marketing for B2B dealer networks

Grasshopper Mowers’ Mike Simmon is back in the house! As our first in-person guest at the new studio table, we have a quick surprise for him before we jump head-first into this week’s topic: supporting dealer networks as a national B2B brand.

How have the traditional and digital marketing landscapes merged to create new marketing opportunities? Mike delves deep into the challenges (and advances) that have redefined how B2B manufacturers can help their dealer networks approach and thrive through marketing efforts.

From leveraging the local knowledge of dealers to taking advantage of co-op opportunities, Mike has some solid tactics to elevate dealer network marketing.

Warning: This week’s episode kicks off with a quick HubSpot joke.

Give it a listen and let us know what dealer network tactics you find most effective.

– Sam, Roop, Brandon, Brenda, Claudia, and Mike

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