Meta Jumps Into AI and Instagram (Finally) Gets GIFs

Apple PodcastsSoundCloudSpotifyGoogle Podcasts
Littlefield Agency
Littlefield Agency
Meta Jumps Into AI and Instagram (Finally) Gets GIFs
/

Sam’s still out on paternity leave (welcome to the world, baby Veronica!), so everyone’s favorite guest is stepping in to co-host this week—Chelsea. After a week off, we’ve got plenty of catching up to do, including a recap of a visit to Grasshopper Mowers and Roop’s trip to New York City. And do we maybe have another guest on the third mic next week? Listen in to see who that could be!

For this week’s topics, we hit two—Instagram + GIFs and Facebook + AI. Let’s go!

Instagram Adds GIFs in Comments

You can now search and share Giphy GIFs in the comment stream, providing another way to respond to Instagram posts. Which feels like it should have been a thing years ago.

Our Take: Cool?

Meta Begins Testing Generative AI Elements for Facebook and Instagram Ads

As Meta looks to better align itself with the generative AI shift, it’s building a range of new ad tools that will help refine its AI options, including new, built-in generation tools for ad creative. Earlier today, Meta outlined its new AI Sandbox project, which it’s currently testing with a small group of advertisers, and includes a range of new options for building better ad campaigns. Meta’s AI Sandbox currently incorporates three elements: text variation, background generation and image outcropping. Text Variation will use AI to generate multiple variations of ad text, giving marketers more options to choose from to maximize performance.

Our Take: AI, AI, AI everywhere!

Subscribe To Little Bits

Get the latest, greatest advertising and marketing insights and news, plus our POV on what it all means to you and your brand. Sign up below and we’ll deliver it straight to your inbox every month.

Like this EPISODE?

Share on Facebook
Share on Twitter
Share on LinkedIn
Email

Reimagine Strategic Thinking Engaging Content Insane Design Killer Websites Better Media Deeper Analytics

Our Agency / Work / POV / News / Let’s TalkSubscribe / Privacy Policy

Littlefield In Your Inbox

Enter your email to subscribe to our B2B digital trends newsletter.

Littlefield Agency
1350 S Boulder Ave, Suite 500, Tulsa, OK 74119
(918) 295-1000

Back To Top