Littlefield Agency Logo

No one is reading your B2B content (and how to change that)

Welcome back to another edition of Little Talks with Littlefield Agency! We were off last week, and it’s good to be back. Roop had a fantastic vacation at Disney World, and Sam is excited to announce that we have landed Magni America as a new client! They’re another great B2B manufacturing brand joining our amazing client roster.

We focus on one digital marketing trend this week, and we think it’s timely with 2024 planning underway.

Nobody is reading your B2B content, so how do we change that?

You’re putting in the hard work after all for your B2B brand, so where’s the love? There are a few common reasons your content may not be clicking like it could:

  • Your content may not be as engaging as it could be.
  • Your blog might not be properly optimized for search engines to find it.
  • You might not be effectively promoting your content through social channels.
  • You’ve overlooked the power of email marketing.
  • You’re not engaging with your audience effectively when they do notice you.
  • You may not be measuring your content’s overall performance.

Sam and Roop discuss the above (and more) and what you need to do as a B2B marketer to engage your audience in 2024 and beyond.

Be sure to check back next week; we have some BIG news we can’t wait to share!

– Brenda, Brandon, Roop & Sam

Have a Podcast topic you'd like us to cover?


Share on Facebook
Share on Twitter
Share on LinkedIn


Finding work-life balance for B2B marketing pros


Finding work-life balance for B2B marketing pros

top 720


How to engage your podcasts guest as a host (plus Chelsea’s back)

Jeff Martin


The Fun Menu: Philbrook Museum’s Jeff Martin

Let's Do This