This week we welcome, Jeff Martin, Director of Communications at Philbrook Museum and President of Magic City Books. Jeff, a seasoned podcaster himself and a key player in Tulsa’s cultural scene, brings an abundance of insights on blending traditional marketing with innovative storytelling. His dual role at Philbrook and Magic City Books, coupled with his wife’s ownership of the locally beloved Antoinette’s Bakery, makes Jeff a fountain of knowledge on engaging local and broader audiences.
This episode is not just a conversation; it’s an exploration of how cultural institutions can leverage their narrative to captivate and engage. Jeff shares his journey through the evolving landscape of communications, emphasizing the pivotal role of social media in transforming Philbrook into a vibrant cultural hub. The highlight? A walkthrough of Philbrook’s largest fundraiser, the Philbrook Wine Experience, which has grown from a modest gathering in 1992 to a landmark event raising over $3 million. This biennial spectacle not only showcases the museum’s impact on Tulsa’s community but also sets a benchmark for event marketing in the B2B space.
Dive into this episode to discover the secret behind Jeff’s “Fun Menu” (and what that is!) as well as how his team is combining tradition with innovation as they take a nearly 100-year-old museum into the future.
— Brenda, Brandon, Claudia, Jeff, Roop & Sam
