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Why B2B Marketing Is More Like B2C Than You Probably Think

Welcome back to another edition of Little Talks with Littlefield Agency, where Roop and Sam discuss B2B digital marketing trends. We hope you and your family had a wonderful and relaxing Thanksgiving. During our time off, we not only ate great food, but we also recharged. We can’t believe it’s the last full week of November. It’s a mad dash to Christmas, and our calendar is filled with client travel and end-of-year festivities before 2023 wraps!

Alright, let’s get to it. This week, we focus on a really intriguing topic, one that’s near and dear to our B2B marketing hearts:

Three Ways B2B Marketing Is More Like B2C Than You Realize

How are you emotionally connecting to the human behind the business you are trying to engage with? Engage and connect are keywords here. Of course, your B2B brand has to ultimately sell a product or service, but decision makers (humans) don’t want to be sold right off the bat. Especially if they have never heard of you before.

Roop and Sam talk about how to build and foster meaningful relationships with your customers because, at the end of the day, the “B” in B2B doesn’t have to stand for “boring.”

– Brenda, Brandon, Roop & Sam

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