The world renown privacy laws and data updates have forced marketers to pivot and adjust to the sudden decrease in their client’s data. However, it’s essential to acknowledge that even with the copious amount of data that marketers had access to several years ago, organizations lacked the necessary building blocks to accurately analyze the data at hand.
Businesses must begin reviewing organizational processes and available investments that allow data scalability to understand that it starts from within. What is your B2B brand doing to ensure you’re getting the most out of your data?
