Littlefield Agency’s AI and Content Director, Steve Roop, was featured on BuiltIn.com writing about OpenAI’s recent release of ChatGPT‑5. The model launched in August with a lot of excitement, but many people soon realized the changes were smaller than expected. According to Roop, the early hype raised expectations too high. When users complained about older models being removed to make way for GPT-5, OpenAI quickly brought back older versions, caving to user outcry.
Roop explained the new GPT-5 can handle more complex chains of reasoning, stay on topic for longer conversations, and decide which internal systems to use for a task. These features help it solve layered problems better than the previous model. He also mentioned “Agent Mode,” which breaks a requested task into steps and can use other tools to complete the job. He sees this as a small move toward AI systems that act more like digital co‑workers.
Still, Roop said that most everyday tasks, like writing emails or summaries, don’t feel dramatically different. Some users found the model slower or confusing, and after the pre-release hype surrounding GPT-5, that hurt overall trust. The quick return of older GPT models shows that people value stability and predictability just as much as new features.
Looking ahead, Roop is hopeful about GPT‑5’s future but says we shouldn’t expect miracles right away. He recommends that marketers and tech leaders focus on steady progress rather than flashy promises. By keeping expectations realistic and building trust, companies like OpenAI can lay the groundwork for bigger improvements later on, which are certainly coming.
