Littlefield Agency hosted a trends summit for current and prospective clients with a presentation by Mike Gaudio, an agency business developer from Google. The summit provided insights into a variety of topics, like the future of artificial intelligence, automation and machine learning, the lifetime value of a customer, the importance of gaining a better instinct for which audiences to target and when, as well as how to optimize Google’s analytics to keep our clients on the forefront of technology.
“It’s our job from an agency standpoint to continue to evolve, as technology is constantly changing,” said David Littlefield, founder and CEO of Littlefield Agency. “It was great for our team and our clients to partner with Google and Southwest Media Group for what we need to do going forward to stay ahead of the competition.”
