MAGNET (Marketing & Advertising Global Network) has named Sam Littlefield their new Chairman for the two-year period starting January 2025. Sam takes over the job as Chairman after serving on the Board of Directors for the past five years.
MAGNET, founded in 1946, is an international group of independently owned marketing agencies made up of successful CEOs and Principals throughout the world. These like minded individuals have the same goal of leveraging the MAGNET partnership to better their agencies and drive growth within their individual firms. The principals meet twice each year—once in North America and once in Europe or APAC. Outside of those in-person meetings, there is programming throughout the year for both principals and employees to help these individuals become better leaders for their agencies and clients alike.
Littlefield Agency has benefited greatly over the last 35 years from being a part of MAGNET, as many times throughout each year members come together to share knowledge and resources to help fast-forward learning and spearhead innovation within each agency.
Sam’s father, David Littlefield, who founded and led Littlefield Agency for 40 years, previously served as Chairman of MAGNET in 1992, so the agency’s commitment to the global network is both long-standing and deep.
“MAGNET has been the best investment we’ve made every year for the last 35 years,” says Sam Littlefield, President & CEO of Littlefield Agency. “It’s an honor to help lead the board and the overall network across the world these next two years. Our board has driven significant change over the last four years for the betterment of the network, and I can’t wait to keep this momentum going for the next two years.”