In an interview with Savoir Faire, Littlefield Agency’s AI and Content Director, Steve Roop, discussed how embracing artificial intelligence for marketing isn’t just a tech trend—it’s a strategic shift. Roop is a vocal advocate for leveraging AI not only to improve internal workflows but also to elevate client experiences. He believes AI should be both powerful and approachable, especially as AI models continue to evolve and feel more human in their interactions. For Roop and the agency, AI is not a replacement for creativity—it’s a way to supercharge it.
“It’s a tool that changes how we do our work—not why we do it. It saves time, improves accuracy, and lets us focus more energy on human connection,” said Roop.
The agency has already woven AI into several aspects of its operations. From cleaning and organizing datasets to streamlining internal processes, AI tools are helping Littlefield work smarter and faster.
Another significant transformation has been in the development of customer personas. Traditionally, this process required a mix of market research, client interviews, and manual data crunching. Now, with AI in the mix, Littlefield can generate deep, nuanced audience profiles more quickly and with greater precision. These AI-enhanced personas give the team a sharper understanding of each client’s audience—leading to more personalized, effective messaging and media strategies. Ultimately, AI isn’t replacing the team’s strategic thinking—it’s amplifying it.
With AI-driven insights, Littlefield crafts more precise strategies and targets audiences more effectively—saving time while adding value.
