Media + Analytics
The digital media and advertising world is always changing—literally every day—and with so many media channels and tactics to choose from, it can be overwhelming.
This is where we come in with decades of B2B media marketing expertise. Using analytics and data-driven insights for both traditional and digital media, we’ll guide you in finding new ways to reach your B2B target audience and grab their attention.
Even better, as a full-service digital and media agency, we’ll combine that thinking with creative content uniquely designed for each marketing channel to truly inspire action from your target audience.
Services
Media Strategy & Planning
Media Mix Modeling
Measurement Planning
Media Buying - Digital & Traditional
Digital Media Optimization
Data Strategy
One Department. Not Two.
Unlike most digital advertising and marketing agencies that separate Media and Analytics into two departments, we make them one. That way, every element is planned and bought with specific KPIs in mind. Even better, we’re talking business KPIs, not clicks, engagement, and soft metrics that are a thing of the past. At least they’re a thing of the past for our digital advertising agency.
We Actually Optimize.
For too many media agencies, they follow the old way of doing things—buy the media, let it run, and report results. Well…not us.
We make sure your real-time marketing data is the cornerstone of the decision-making process. That way, through A/B testing—and mid-flight optimizations—we can ensure your B2B campaigns drive cost-efficient, tangible results month-after-month, not just year-after-year.
We Say We Collaborate, And We Actually Do.
The biggest advantage of being a full service digital marketing services agency is, the strategy, content, and media are all designed to work together—and to be measured against the same KPIs. So not only does the strategy and work align, but we have a better ability than most digital marketing companies to actually change creative content on the fly to get better results for our B2B clients, ultimately making sure your media and marketing dollars go further than ever before.
It’s pretty incredible to have a marketing partner that so seamlessly blends media and analytics with strategy and creative. When all of our digital marketing and advertising dollars are truly working together—creating content and optimizing it throughout the year—we’ve got hard-core numbers to share with the C-Suite. Proving what we’re doing in the marketing department is truly working.
Sean Hubbard
Marketing Communications Manager, Ditch Witch
When we first spoke with Littlefield Agency about digital marketing and media, we saw how much more reach and engagement we could get for our money by tapping into media channels that we’ve never tapped into before. But they’re never satisfied. Always bringing new thinking year after year. More impressive are the real conversions we see on our website and with our dealers.
Trent Guyer
VP Marketing & Digital Strategy, Grasshopper Mower
We’ve been so impressed with the thinking Littlefield’s digital media strategists bring to our B2B brand again and again. Just as important, they’re always measuring results and don’t wait until a quarter is over to optimize our digital media buys. They’re constantly adjusting to make our marketing and advertising dollars go further.
Kristin Hughes
Marketing Manager, American Augers
MORE B2B MARKETING SERVICES
Creative
Concept Development
Integrated Campaigns
Digital & Social Engagement
Video/Film/VR
Podcast Production
Website Development
Inbound Marketing
Content Planning, Creation & Distribution
Persona Development
Email Marketing
HubSpot CRM Auditing & Onboarding
HubSpot CRM Management
Research + Strategy
Brand Positioning
Brand Strategy
Messaging Strategy
Workshop Planning and Facilitation
Research
