A tiny Christmas tree, a debate about when it’s acceptable to start decorating for the holidays, and a little confusion over Jeff Bezos’ hair.
Just another normal episode of Little Talks.
Somewhere in between all of that, Sam and Roop actually managed to talk about what makes a great B2B website homepage. And with 2027 right around the corner, it’s a good time to give yours another look.
Because there’s a big difference between a homepage that looks good and one that actually helps your business.
This week, we talk about how quickly visitors should be able to understand what your company does, why your homepage shouldn’t be all about you, and how customer reviews and testimonials can help build trust before someone is ready to buy.
We also get into the importance of making your website mobile-friendly (yes, we’re still having this conversation in 2026) and what AI means for the future of your homepage.
And while AI might be changing how people find your business, Roop makes a good point: your website still needs to work for actual humans.
See you next week for more Little Talks.
— Claudia, Roop, and Sam
