After three weeks apart, Sam and Roop are FINALLY back together on Little Talks! And naturally, they have plenty to catch up on.
This week, they’re tackling SEO for AI and what brands should be thinking about as we head into 2027.
With more people getting their answers directly from AI, website traffic isn’t quite what it used to be. But before you start panicking over your analytics, Sam and Roop have some good news. Less traffic doesn’t necessarily mean less business.
They talk about how brands can improve their chances of showing up in AI-generated answers, from keeping content fresh and answering customer questions to building a presence beyond their own websites.
And while there’s plenty to keep up with, you don’t need to start pumping out a million blog posts or completely rethink everything you’re doing.
The biggest thing to remember? It’s not always about how many people visit your website. It’s about whether the right people are finding your brand and eventually becoming customers.
See you next week for more Little Talks.
— Claudia, Roop, and Sam
