This week, we cover a question we hear from time to time from our B2B prospects: Does content marketing work?
Our short answer: Yes!
Today’s B2B customers are more empowered than ever before. They conduct their own research, seek out info online, and are hesitant to engage with sales reps until they’re well-informed about a product or service. B2B sales cycles can also be long and complex, with multiple decision-makers involved. Content marketing can help you stay top-of-mind with your prospects throughout their buying journey, providing them with valuable information and influence at each stage, nurturing them towards a purchase—and just as important—a repurchase.
So listen in as Roop and Sam discuss content marketing’s place in your B2B marketing strategy, and offer some opportunities you might not have considered.
And come back next week when we tackle marketing challenges in an election year!
—Brandon, Brenda, Claudia, Roop & Sam
