In this episode, we’re diving into the art of A/B testing for B2B email campaigns. Sam and Roop chat about everything from spicing up subject lines and preview texts to switching up copy, CTA placements, and send times to discover what can drive (or not) email opens and engagement. Plus, we take a look into email stats—like open rates, click-throughs, conversions, etc.—to figure out which tweaks make the biggest impact.
We also discuss the magic of audience segmentation and how tailoring your emails (think personalized vs. generic messaging) can totally up your game. And, of course, we shine a spotlight on how modern automation tools—and even CRMs like HubSpot—can make these experiments a breeze.
Bonus: Has Apple’s recent updates to their Mail client affected email marketing? It’s having a bigger impact than you probably think.
-Roop, Sam, Claudia and Brenda
