It’s easy for media plans to become routine.
Search works. Social works. So year after year, the same dollars keep going to the same places.
This week on Little Talks, Matt Fogarty, SVP of Sales at Mogl, joins Sam and Roop to talk about why it might be time to rethink that approach.
Tools like The Trade Desk are giving mid-market brands access to more data, premium inventory, and insights that were once mostly reserved for companies with much bigger media budgets.
That doesn’t mean search and social are going anywhere. It means marketers have more options and more information to decide where their dollars can work hardest.
As 2027 planning gets underway, it might be worth asking: Does your media mix reflect where your audience is today, or where they’ve always been?
See you next week for more Little Talks.
— Matt, Sam, Claudia, and Roop
