Marketing Strategy
When we say that we start with custom research, we mean it. Based on your key stakeholders, target audience and your budget. In other words, we’re not research snobs. We dive into what’s already available, interview as many people and groups as we can, and develop a marketing strategy that’s true to who you are, relevant to your target audience, and can be experienced at all touchpoints. Best of all, we push your marketing strategy to each area of our ad agency to make sure we’re all embracing your brand and working with the same goal in mind.
Services
Custom Research
Competitive Audit
Brand Architecture
Brand Positioning
Brand Performance Strategy
Is It Possible For Your Brand To Be Truly Different?
Absolutely. Our marketing strategy helps you tell your story in a way that no one else has before. Not you…or your competitors. The key is to dive in to a discovery process to find out who you truly are as a brand—your One Thing—and how that’s relevant to your target audience. Then tell your story in a way that really stands out.
One Thing. Many Ways To Share It.
Once you define your One Thing, our marketing strategy helps you uncover new ways to reach your target audience. Probably a few ways in which you’ve never thought of before. Then we’ll measure all of content to make sure your marketing and advertising dollars are going farther than ever before. Just as important, your One Thing gives your employees a true understanding of what your customers should experience every time they come across your brand—not just in marketing, but in-person, too.
Connecting The Dots Throughout The Entire Advertising Agency.
But we don’t stop there. Our collaborative model connects every part of the advertising agency—strategy, creative, media, and analytics. That means we don’t just find new ways to reach your audience, we measure, adapt and optimize your content to improve marketing performance all year long. It’s not a “run and done” approach…it’s run, adapt, run, adapt. Again and Again. Every department working together to help your brand engage with customers in new ways and new places.
We are the global leader in underground construction. There is no doubt that our 20+ year partnership with Littlefield as our marketing agency has helped us achieve and maintain that status. Whether it’s a rebrand, product launch, website design, advertising or thought leadership, we rely on their marketing research, strategic insights, and so much more. No doubt we are in this together.
Sean Hubbard
Marketing Communications Manager, Ditch Witch
As our Brand Agency, Littlefield’s ongoing study of marketing trends gives our company confidence that we’re always spending money in the right places. Their use of analytics helps them lead with course corrections throughout the year, so together we are continually finding the most effect media channels to advertise our products.
Trent Guyer
VP Marketing & Digital Strategy, Grasshopper Mower
We’ve been so impressed with the thinking Littlefield’s digital media strategists bring to our B2B brand again and again. Just as important, they’re always measuring results and don’t wait until a quarter is over to optimize our digital media buys. They’re constantly adjusting to make our marketing and advertising dollars go further.
Kristin Hughes
Marketing Manager, American Augers
